Amame is a Branding project about company specialized in production of sex toys, body oil, condoms and all which can be useful about the “love market”. Amame wants to distinguish its products from the market using a direct language and tone of voice to break the concept which says that is not ever possible to talk about sex. Great importance is given to the education and information provide to the clients by activities, extra presents in the packaging and in the communication adopted by the brand.
Condoms Boxes
The packaging of Condom’s Box are projected to be similar to a tea bag, cause it wants to emphasize need to choose the right condom for the right need.
Every box will contain different types of products, and in everyone of them will be positioned in the upside a tea-label where a consumer can read a curiosity, information or advice regarding sexology.
Design wants to communicate lightness and spontaneity, through drawings that recall some moments of love between a pair of lovers, using bright colors that recall joy, light-heartedness but also sensuality and depth.
Condoms
Body oil
Spot Video
This line of products is designed for those who are not ashamed to seek pleasure for themselves, and who must do so with objects that are nice and aesthetically beautiful to look at.
The Friends with Benefits line intends to provide a collection of highly specific objects for every sought-after need, maintaining the brand's humor and desire to be direct.